Selling Workshop

Improve selling skills through Strategic Listening

We all know that a major reason people buy from one particular person versus another is a strong feeling of relationship. Many selling professionals feel that success lies in thoroughly telling their story and the story of their product. This approach focuses on the salesperson and what he knows. Strategic Listening turns this approach on its head, focusing on the prospect, and what he or she knows.

Why won’t they listen to me?

Were you ever in a position of being face-to-face with a salesperson who was going on about their product, and thought, “I just wish the salesperson would listen to me?” The Strategic Listening Workshop teaches the wisdom and technique of compiling the customer’s wants, needs, and feelings to create a proposal that precisely covers the prospect’s requirements. You’ll find that you are completely comfortable with using tools such as effectively probing, discovering motivation, overcoming objections and developing winning proposals.

Selling skills you can apply now

Like its sister product, “Present With Intent,” the Strategic Listening Workshop develops technical tools and skills you can apply immediately, but then transcends those skills to focus on the needs of the audience, in this case, the prospect.