TV Talent Coaching

Coaching for more than two decades, around the world

We have been at the top of the practice of TV talent coaching for close to 20 years. Our clients have spanned the industry from domestic networks to overseas networks, from small-market affiliates to New York and LA affiliates. Our approach is based on techniques which have proven to be effective, focusing on objectivity and insisting on making news presentation interesting and authentic for a new, hard-to-get viewer.

There’s no question, the contest for eyeballs when it comes to TV news products is getting hotter. We know that competition will continue to increase. To stay competitive, your news product has to do more than keep pace. It has to build and maintain its brand. Increasingly, that brand is represented by your talent.